New Rules of the Game: The AI Act and Tracking Pixels, Decoded for Communicators
Let's be honest: this summer, the law caught up with communications. Between the AI Act, whose transparency obligations have applied since 2 August, and the tracking pixel that France's data protection authority (the CNIL) has just reined in, it's hard to know what we're still allowed to do. Do we have to flag every visual created with AI? Can we still measure our open rates? And above all, what is actually mandatory today, as opposed to what has been pushed back?
Faced with the flood of questions from our members these past few weeks, the We Are COM Club brought communicators together around a distinguished guest: Maître Alain Bensoussan, of the Lexing law firm, one of the leading figures in technology law. During this Q&A workshop, he set the record straight on the two hot topics of the autumn, with no needless jargon and answers you can put to work right away.
