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From Myth to Value: What a Brand Is Really Worth, with Georges Lewi

From Myth to Value: What a Brand Is Really Worth, with Georges Lewi
What if the brand were one of a company’s most valuable assets—and one of the least well-protected? 🧠 The We Are COM Club is pleased to welcome...
Brand strategy & brandingCorporate & financial communicationData, measurement & performanceInspiring talk